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7 things we wish we'd known

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7 Things We Wish We'd Known Before Giving Our Jewellery Away

By Jenny & Sue · Jenny & Sue Jewellery, Australia

Sue's mum had a drawer full of jewellery she never wore. Beautiful pieces, still in their boxes, saved "for a special occasion" that never came.

After 34 years of running our little shop, we looked at our own shelves and saw the same thing. Rings, necklaces, earrings and bracelets, all waiting for someone.

"Jewellery isn't meant to sit in a box," she'd say. "It's meant to be worn."

So now that we're retiring, we decided to give everything that's left away. Here's what we've learned since.

A drawer full of gold jewellery

These are the 7 things we wish someone had told us before we started.

1. Nobody believes "free" at first

The first question we get every single day: "What's the catch?" We understand. We'd ask the same.

Here's the honest answer. The piece itself is $0. You only pay the shipping to get it to your door. That covers the postage and packing, so it doesn't cost us money to send. That's all there is to it.

Gold Sapphire Halo RingGold Sapphire Halo Ring — $0 $319.95
Our most-chosen piece right now.
See the Halo Ring »

2. Jewellery doesn't get better in a box

We could have kept it all in storage. But every week a piece sits on a shelf is a week nobody gets to enjoy it.

We'd much rather know it's on someone's hand at the shops, at a birthday lunch, or at the grandkids' footy.

Antique Gold Flower RingAntique Gold Flower Ring — $0 $289.95
18K gold plated. A pretty one for every day.
See the Flower Ring »

3. The bulk buyers only offer cents

When word got out that we were retiring, a few bulk buyers rang us. They wanted to take everything for a tiny amount and sell it on for a big profit.

We said no. After 34 years, we'd rather it went to real women who'll love it, not to a warehouse.

4. Women don't stop at one

We noticed this straight away. Someone picks a ring for herself. A few days later she's back for earrings. Then one for her sister. Then her daughter.

We never asked anyone to do that. It just happens. So far 2,732+ customers have left us a review, with an average of 4.8 out of 5.

Eternal Radiance Ring SetEternal Radiance Ring Set — $0 $434.95
18K gold plated. Lovely to share with someone you love.
See the Ring Set »

5. Free doesn't mean we stop caring

On the big marketplaces, what arrives doesn't always match the photo. And when something's wrong, good luck finding a real person to talk to.

We still pack every order ourselves and answer every email ourselves. And every piece comes with our Lifetime Colour Warranty. If the colour ever fades, just let us know.

6. It's not just rings

People are often surprised by how much is left. Earrings, necklaces, bracelets, matching sets and rings in gold, pearl, emerald, ruby and sapphire.

The ones that surprised us most are the earrings. They're the pieces women pick as a gift too.

Royal Midnight Drop EarringsRoyal Midnight Drop Earrings — $0 $249.95
One of our most-loved designs.
See the Drop Earrings »

7. It costs you nothing but the postage

We've made it as simple as we can:

  • Every piece is already $0, no code needed
  • You only pay the shipping
  • Every piece comes with our Lifetime Colour Warranty
Ellis Gold Bracelet SetEllis Gold Bracelet Set — $0 $249.95
Lovely on its own, or stacked together.
See the Ellis »

Please don't wait as long as we did

We're not ordering any new stock. Some designs only have a handful left, and a few are already gone. When a piece runs out, we can't get it back.

If there's a piece you've had your eye on, now's a good time.

See What's Left »

Not sure where to start?

Here's what we'd tell a friend:

Our number one: Gold Sapphire Halo Ring
$0 $319.95
Something pretty for every day: Antique Gold Flower Ring
$0 $289.95
To share with someone you love: Eternal Radiance Ring Set
$0 $434.95
For the ears: Royal Midnight Drop Earrings
$0 $249.95
Easy to wear, every day: Ellis Gold Bracelet Set
$0 $249.95

Jewellery is meant to be worn. Just like Sue's mum said.

With love,
Jenny & Sue

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